I founded IT'S 9PM in 2022 from my kitchen table in my London flat, with no investment and no previous business experience. What I did have was a vision and a determination to create lounge and beachwear designed to help women feel their most vibrant and confident selves. And this runs through our entire design ethos; the premium fabrics, the playful prints and ensuring every piece is tailored to its most flattering fit.

Each style is produced in small runs to avoid waste, and our sets are designed to be worn over and over again; for sleep, dinner parties, beach clubs and travel.

In our first 3 years of business we have secured major retail presence in the UK, the Middle East and Europe, and I am so excited to grow this business and the team around me.

Every purchase made directly from our website is a huge support to my small business, so thank you so much for being here! Follow our journey over on instagram @weare9pm.

Amy Pass x

it's 9pm Founder